Designer and creative director based in Barcelona, focused on concept development across brands, spaces and objects.

Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.

→ WORK
→ INFORMATION

ADIDAS & WILLY CHAVARRÍA
Madrid, 2025
THE FIRST EPHEMERAL
WILLY CHAVARRIA STORE IN MADRID. 

Pop-up store designed to launch the collaboration between adidas and Willy Chavarría. The project transformed SVD store in Madrid into an immersive, red-toned environment, elevating the space into a refined, luxury-oriented retail experience.

The design incorporated subtle references to Willy Chavarría’s creative universe, including the presence of roses and a photographic exhibition featuring the campaign imagery.


AGENCY
FUTURA

CREATIVE DIRECTION
Pau Ruiz Sancho

DESIGN
Mariana De Bergia, Sophia Latrou

PRODUCTION
Vinyet Llonch, Selina Feduchi