ADIDAS & WILLY CHAVARRÍA
Madrid, 2025
THE FIRST EPHEMERAL
WILLY CHAVARRIA STORE IN MADRID.
Pop-up store designed to launch the collaboration between adidas and Willy Chavarría. The project transformed SVD store in Madrid into an immersive, red-toned environment, elevating the space into a refined, luxury-oriented retail experience.
The design incorporated subtle references to Willy Chavarría’s creative universe, including the presence of roses and a photographic exhibition featuring the campaign imagery.
AGENCY
FUTURA
CREATIVE DIRECTION
Pau Ruiz Sancho
DESIGN
Mariana De Bergia, Sophia Latrou
PRODUCTION
Vinyet Llonch, Selina Feduchi