Designer and creative director based in Barcelona, focused on concept development across brands, spaces and objects.

Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.

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CAMPER
Mallorca, 2025


50TH ANNIVERSARY CELEBRATION
REFLECTING THE BRAND’S VALUES.


In 2025, Camper celebrated its 50th anniversary with an event that delivered an ephemeral experience while staying true to the brand’s core values around sustainability. All scenographic elements were conceived within the principles of circular design (most sourced from reused materials and designed for reuse after the event, returning them to the original supplier). The only non-reusable components were a few sheets of recyclable, ink-free paper and some decorative flowers.

The celebration unfolded in two stages: an intimate dinner in Camper’s very first factory in Mallorca (preserving the building’s original finishes while transforming the space through lighting) and a lively party at the current headquarters, reimagined with the immersive energy of a boiler room.


AGENCY
FUTURA

CREATIVE DIRECTION
Pau Ruiz Sancho

DESIGN
Gianluca Bernardi, Jimena Villanueva,
Jorge Gallego, Lucas Criado

PRODUCTION
Vinyet Llonch, Alicia Alcantud