CAMPER
Mallorca, 2025
50TH ANNIVERSARY CELEBRATION
REFLECTING THE BRAND’S VALUES.
In 2025, Camper celebrated its 50th anniversary with an event that delivered an ephemeral experience while staying true to the brand’s core values around sustainability. All scenographic elements were conceived within the principles of circular design (most sourced from reused materials and designed for reuse after the event, returning them to the original supplier). The only non-reusable components were a few sheets of recyclable, ink-free paper and some decorative flowers.
The celebration unfolded in two stages: an intimate dinner in Camper’s very first factory in Mallorca (preserving the building’s original finishes while transforming the space through lighting) and a lively party at the current headquarters, reimagined with the immersive energy of a boiler room.
AGENCY
FUTURA
CREATIVE DIRECTION
Pau Ruiz Sancho
DESIGN
Gianluca Bernardi, Jimena Villanueva,
Jorge Gallego, Lucas Criado
PRODUCTION
Vinyet Llonch, Alicia Alcantud