CARRER
Barcelona & Milan, 2023-2025
DEFINING THE SPATIAL IDENTITY
OF THE BRAND WORLDWIDE.
Carrer, an emerging fashion brand founded by Marc Forné and Manu Ríos, has rapidly established a strong digital presence within contemporary streetwear. Our challenge was to translate this online identity into the physical realm, creating spaces that embody the brand’s raw, urban character.
We developed the concept of “spaces in progress”, rooted in the visual language of the street. Industrial materials such as metal, concrete, and tension straps are combined with oversized graphics and bold interventions, resulting in environments that feel unfinished. Spaces inspired by the street and built with real elements taken directly from it.
AGENCY
FUTURA
CREATIVE DIRECTION
Pau Ruiz
DESIGN
Gianluca Bernardí, Sarah Molano
PRODUCTION
Vinyet Llonch, Magda Coll