L’ARTISAN PARFUMEUR
Paris, 2024
TEMPORARY INSTALLATION
INSPIRED BY AN ENCHANTED FOREST.
The project aimed to introduce a new fragrance collection, designed to be perceived as a high-end, almost art-like experience. The installation was conceived as an enchanted forest, reflecting the perfume’s inspiration from wood and the scents of deep forests. Sculptural elements and controlled lighting were used to create an immersive, aspirational environment.
The forest included a series of “trees” that produced sound when touched, generating a performative and sensory experience. The design emphasized interaction, atmosphere, and attention to detail, aligning the spatial experience with both the artistic and olfactory qualities of the perfume.
AGENCY
FUTURA
CREATIVE DIRECTION
Gonzalo Bravo, Pau Ruiz Sancho
DESIGN
Samuel Begis
PRODUCTION
Vinyet Llonch, Mariana De Bergia