LOEWE PERFUMES & ARCO
Madrid, 2025
AN INTIMATE BACKSTAGE
JOURNEY AT TEATRO REAL.
Event conceived to present the fragrance Un Paseo por Madrid in collaboration with ARCO. Seventy guests were invited to discover the Teatro Real from its creative core, entering through the backstage and accessing rehearsal rooms normally hidden from public view. The journey revealed moments of creation in progress, with musicians and performers rehearsing behind the scenes.
The experience concluded with an intimate dinner inside the orchestra’s rehearsal room, a monumental space defined by its generous proportions and views over Plaza de Isabel II. The scenography was designed to evoke the feeling that a rehearsal had just ended moments before, allowing guests to sense the lingering presence of music, creativity, and the invisible pulse of the theatre.
AGENCY
FUTURA
CREATIVE DIRECTION
Gonzalo Bravo, Pau Ruiz Sancho
DESIGN & PRODUCTION
Selina Feduchi, Jorge Gallego