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LOEWE PERFUMESTemporary Store (London, 2025)
DESCRIPTION
For the international launch of Loewe Perfumes’ new collection in London, Futura designed and produced a temporary store that reimagined the concept of the campaign within a physical environment. The launch coincided with the brand’s presence at Frieze, strengthening the connection between contemporary art, culture, and fragrance.The project involved a full intervention of the building’s façade as well as its three interior floors, creating a striking architectural statement in the city. Each level translated the campaign’s aesthetic codes into immersive spaces, guiding visitors through a layered journey of discovery.
CREATIVE STUDIO
Futura
futura-project.com
TEAM
Creative Direction:
Gonzalo Bravo, Pau Ruiz Sancho
Design:
Gianluca Bernardi, Jimena Villanueva,
Leo Peressa, Jorge Gallego, Tommaso Petrosino
Management and Production:
Vinyet Llonch, Magda Coll, Naiara Burutxaga,
Sophie Velasco, Pablo Martínez