Designer and creative director based in Barcelona, focused on concept development across brands, spaces and objects.

Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.

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LOEWE PERFUMES 
London, 2025


POP-UP STORE FOR THE GLOBAL LAUNCH
OF THE NEW LOEWE PERFUMES COLLECTION.

For the international launch of Loewe Perfumes’ new collection in London, Futura designed and produced a temporary store that reimagined the concept of the campaign within a physical environment. The launch coincided with the brand’s presence at Frieze, strengthening the connection between contemporary art, culture, and fragrance.

The project involved a full intervention of the building’s façade as well as its three interior floors, creating a striking architectural statement in the city. Each level translated the campaign’s aesthetic codes into immersive spaces, guiding visitors through a layered journey of discovery.

AGENCY
FUTURA
CREATIVE DIRECTION
Gonzalo Bravo, Pau Ruiz Sancho

DESIGN
Gianluca Bernardi, Jimena Villanueva, Leo Peressa,
Jorge Gallego, Tommaso Petrosino

PRODUCTION
Vinyet Llonch, Magda Coll, Naiara Burutxaga,
Sophie Velasco, Pablo Martínez

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