Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.
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Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.
→ WORK
→ INFORMATION
Madrid, 2023
TO WELCOME THE WINTER SEASON.
Design of a temporary pavilion for Loewe’s Christmas event in Madrid. The pavilion was conceived as a sensory environment, structured around four distinct areas: a welcome zone in the format of a photocall, a vegetation installation, a light tunnel, and a final space for immersive projections. Each element drew inspiration from a work of art, aiming to reinforce the connection between Loewe and the art world.
The pavilion was designed for assembly and disassembly with minimal environmental impact. The internal structural framework was constructed from truss elements (reused and reusable materials) covered with fabric that was returned to the supplier after the event. The overall design balanced functionality, sensory experience, and sustainability considerations.
FUTURA
Gonzalo Bravo, Pau Ruiz Sancho
DESIGN
Mariana De Bergia, Cordero Atelier (Floral Sculptures)
PRODUCTION
Vinyet Llonch, Paloma Fernández