Designer and creative director based in Barcelona, focused on concept development across brands, spaces and objects.

Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.

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NIKE
Barcelona, 2019 - 2023


FOUR YEARS BUILDING
THE NIKE COMMUNITY.

A multi-year collaboration focused on designing, producing, and continuously evolving Nike brand experiences to strengthen community engagement in Spain. Lateral, as Nike’s creative and production agency, led the development of immersive activations, experiential events, and interactive spaces that connected the brand with local communities, athletes, and clients.

Ongoing creative direction, production oversight, and strategic consultation across all brand activations, ensuring cohesive, high-quality experiences across a variety of projects, including flagship events, pop-up activations, training clubs, product launches, and community programs.

AGENCY
LATERAL
ART DIRECTION
Xavi Carbonell, Joel Moreno,
Montse Arranz, Pau Ruiz Sancho

DESIGN
Rai Cambra, Omar Carrera,
Tomeu Mulet, Txell Gràcia

STRATEGY
David Lario, Francesc Boix

PRODUCTION
Paz Giusti, Sol Álvarez, 
Mireia Matas, Sonia Rodríguez

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