Designer and creative director based in Barcelona, focused on concept development across brands, spaces and objects.

Guided by a research-driven approach, his practice integrates cultural insights with a people-planet-centered design perspective.

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NIKE
Barcelona, 2020


THE BIGGEST CROSSFIT
COMPETITION IN EUROPE.

Concept development, art direction and spatial design for one of Nike’s largest events in Barcelona. An international crossfit competition held at Sant Jordi Club, where every element was conceived through a circular design approach: prioritzing reused materials and systems designed for multiple future lives. From large-scale structures to the smallest graphic and print details.

AGENCY
LATERAL
DESIGN
Xavi Carbonell, Joel Moreno, Omar Carrera, Ana Huerta, Pau Ruiz.

PRODUCTION
Andrea Pérez, Carles Bel, Marta Martin

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